About Sane Content
Hi! I’m Jitesh Patil
And I’m the founder of Sane Content.
Before Sane Content, I led Content Marketing and SEO programs at Toggl for five years.
Ranking for 400+ bottom-of-funnel keywords that brought in ~100K trials/month for Toggl Track
Growing Toggl Plan’s high-intent trials from zero to 600+ per month in just 3 months
Getting featured by Ahrefs among the top 50 bootstrapped SaaS companies dominating SEO (2024).
While these visitors and trials converted well for our PLG funnel, sales weren’t stoked about the generated leads. Their enterprise leads often demanded proof and referrals.
This misalignment meant that our sales cycles dragged on because we weren’t able to build belief in our product.
Case studies shorten sales cycles by aligning your marketing & sales
Most teams treat case studies like a checkbox. But done right, they align marketing and sales towards a common revenue goal, speeding up your wins.
Shared proof, shared goals
Marketing needs top-of-funnel belief. Sales needs bottom-of-funnel confidence. Case studies do both. Same story, different context, aligns marketing and sales towards a common revenue goal.
Real voice = aligned messaging
When the customer explains the outcome in their own words, there’s no room for fluff. Everyone—sales, marketing, leadership—can align around the same narrative.
Faster feedback, tighter targeting
Each case study is built around a best-fit customer. That same ICP becomes the focus for ads, outbound, and nurture. Sales and marketing stay aligned—on message and on who it’s for.
A library both teams actually use
Marketing uses it to drive belief up-funnel. Sales uses it to close the down-funnel. When stories are mapped by persona and use case, they’re easy to find, trust, and deploy, without rewriting or guesswork.
And yet, most B2B case study efforts stall. Here’s why:
It’s not that B2B marketing teams don’t understand the importance of case studies. 87% businesses create case studies. And 62% say that case studies are the most effective content type.
And yet most companies bury them on a lonely, dusty “Case Studies” page. Why?
Most B2B marketing teams don’t have a system to pick the right wins, create case studies, and repurpose them into full-funnel content that targets best-fit customers.
Instead, case studies are created randomly when salespeople ask for them. Or when product marketing asks for one when they come across a success story worth sharing.
So marketing cobbles together feature-packed, dry, boring content that passes for a case study. And sales, in a hurry to close the deal, overlook customer content fit.
The result:
Longer sales cycles because marketing and sales campaigns lack contextual and credible proof to build trust
Wasted budget chasing new segments, deals, and channels instead of building on your wins
Misaligned marketing and sales teams each chasing their own goals and means
No wonder that only 12% of marketers are “very satisfied” with their case studies. And only 9.1% of salespeople believe the leads from marketing are very high quality.
That’s where we come in.
We turn your customer wins into a growth flywheel
At Sane Content, we turn B2B SaaS and tech success stories into sales and marketing proof you need to win deals faster. We do this by:
Telling your best-fit customer stories
Repurposing this story into 25+ assets for the entire funnel
Thus attracting more best-fit customers
And we do it without adding to your team’s workload.
Why work with us?
Your in-house team is overwhelmed. And other agencies or freelancers work on one-off case studies, in one-off formats, without a strategic approach.
Sane Content
Built on a full-funnel demand generation strategy
Needs you only for reviews. We take care of everything else.
Full case study kit with 25+ assets delivered in 4 weeks.
Builds a searchable, reusable proof library.
Flat-rate, all-in pricing. No surprises. No upsells.
Agencies/Freelancers
One-off case study assets created on demand
Requires ongoing input, reviews, and project wrangling
Delivered in 4–8 weeks depending on the scope.
One-off assets. No system. Nothing compounds.
Pricing stacks up fast. Scope creep is common.
DIY In-house
One-off case study assets created on demand
You manage the entire process. Not for lean teams.
Timelines often slip based on team load and approvals.
Ad-hoc output, when someone asks for a case study.
Opportunity cost, hours lost elsewhere.
Stop Letting Your Pipeline Stall
Book your free consult and leave with a clear action plan to arm sales with the right proof for the right buyer—now.